with an mba in international business, jaideep, until recently was the ceo of MSL group in India. under his leadership, MSL group saw phenomenal growth in terms of revenue and market penetration through strategic mergers & acquisitions and a huge push on digital and other growth areas

jaideep has rich experience of more than 20 years of working across the banking, media, public relations and communications, brand and marketing functions across diverse markets and roles

previously, jaideep was one of the founding members of hanmer & partners. what started as a small company with a team of less than a dozen, went on to become one of India's largest and best-in-class pr firms and then via an acquisition an integral part of the publicis groupe, the third largest communications group in the world. before this, jaideep worked at another large Indian independent pr firm and also did a stint with a media and television production business, pritish nandy communications and even at a bank when he first started his career owing to the fact that he was trained to work in international business and banking

recognised as a thought leader in the Indian subcontinent, jaideep has represented the marketing and public relations industry as a key speaker in many forums both in India and abroad including as a speaker at the world economic forum, east asia in jakarta in 2011

currently jaideep (along with sunil gautam) leads India's first strategic consulting and communications firm, pitchfork partners, which specialises in corporate and business issues that need holistic solutions