{"id":355,"date":"2019-04-20T15:45:15","date_gmt":"2019-04-20T10:15:15","guid":{"rendered":"http:\/\/www.marshmallow.in\/blog\/?p=355"},"modified":"2020-08-18T11:52:06","modified_gmt":"2020-08-18T06:22:06","slug":"elections-2019","status":"publish","type":"post","link":"https:\/\/www.marshmallow.in\/blog\/elections-2019\/","title":{"rendered":"Elections 2019: Big bang advertising"},"content":{"rendered":"
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It\u2019s election time. While political parties showcase their creativity on stage, brands try to grab the attention and leverage the opportunity off it. Many are urging people to vote, others are encouraging the first-time voters to make an informed voting decision \u2013 Whatever be the core message, the prime motive is to showcase the brand as sensitive and responsible. And some sure have been successful and how.<\/p>\n

Just like every big event, elections too, get brands (and agencies alike) to put on their creative hats and come up with a campaign that would not only drive home the important message but at the same time stand-out from the best of the brigade.<\/p>\n

Every Seat Counts by Parryware:<\/strong><\/p>\n

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Parryware, India\u2019s leading bathroom brand launched an interesting campaign, \u2018#EverySeatCounts\u2019 to emphasize on the importance of voting. It focuses on motivating the citizens of India to judiciously cast their vote in the upcoming elections. The brand urges voters to select the right candidate for the seat who will flush out the evils of the society.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Ab Watan Dabayega Button by Red FM:<\/strong><\/p>\n

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This initiative, by Red FM, aims at creating awareness around voting and helping create a milestone voter turnout. It focuses on educating and resolving queries of youngsters who feel voting doesn’t make a difference. As a part of this campaign, Red FM also reached out to the residents of an abandoned village Dalelpur which had boycotted the General Election, 2019 and convinced them to cast their vote.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Ghar Jao Vote Karo by Thomas Cook:<\/strong><\/p>\n

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