{"id":289,"date":"2018-12-19T17:22:20","date_gmt":"2018-12-19T11:52:20","guid":{"rendered":"http:\/\/www.marshmallow.in\/blog\/?p=289"},"modified":"2020-08-18T11:53:19","modified_gmt":"2020-08-18T06:23:19","slug":"why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding","status":"publish","type":"post","link":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/","title":{"rendered":"Why I Convinced this Gentleman for a Creative Agency against In-house Branding"},"content":{"rendered":"
<\/div>

 <\/p>\n

At a party last week, I met a gentleman handling one of the leading real estate businesses in the city. According to him, the company\u2019s in-house team was enough to manage everything, right from campaign strategies to brand positioning and PR.<\/p>\n

Nevertheless, advertising career has taught me otherwise-the benefits of hiring an agency greatly outweighs the approach of in-house branding.<\/p>\n

In our t\u00eate-\u00e0-t\u00eate on creative agency vs in-house branding, I went on to give him the much-needed Gyan<\/em>on the benefits of agency branding. And here\u2019s why I thought I wanted to change his mind.<\/p>\n

An agency infuses fresh and inspirational approach<\/strong><\/p>\n

One of the most plain-sailing explanations for choosing a creative agency is that it brings a fresh perspective to the business, generating persuasive ideas for a systematic brand campaign.<\/p>\n

At some point of time, no matter how ingenious your in-house team may be; its creativity starts stagnating. This makes fresh ideas and inspiration harder to infuse.<\/p>\n

The in-house team completes much of the innovatory work within the company bubble. This restricts visibility into what the competitors are doing. At times, the internal company leadership also plays a dominant role in wielding decisions and doesn\u2019t give the creative team the space to try out new things and take risks.<\/p>\n

Alternatively, a good agency thrives with the much-needed dose of fresh ideas. Since it also works with several other companies in the industry, an agency is mindful about what\u2019s going to work with the TG and what will go down in a dump.<\/p>\n

You can gain from the depth of its experience<\/strong><\/p>\n

If not anything else, a good old agency can give you the benefit of experience. It\u2019s always a good idea to look-see some well-known names and then pin down one agency that matches your needs.<\/p>\n

A creative agency has an experience of working with similar companies like yours. So it fairly knows the do\u2019s and don\u2019ts and can predict the effectiveness of your brand campaigns.<\/p>\n

With experience, an agency will also be able to tell you where you are going wrong and what parameters you need to keep in check. It\u2019s worth remembering: When you opt for agency branding, you get access to its expansive experience and established practice experts who can guide you to a different approach for your business strategies and position you as a brand.<\/p>\n

There is an access to a broader skillset<\/strong><\/p>\n

Suppose you only have the budget to hire 3 people for your internal creative team then who will you pick? Even if you hired a designer, a marketing manager and a copywriter, you will still need to figure out how to cover skills like brand strategy and positioning, video\/animation, SEO, web development, etc.<\/p>\n

This isn\u2019t the case when you have an agency by your side because you will have access to a broader skillset and their work will be far more coordinated than if you were to contract assignments to freelancers.<\/p>\n

You get a scope for budget flexibility<\/strong><\/p>\n

One of the key benefits of working with an agency is getting greater flexibility for managing the company budget. With an internal team, if there is a downtick in your company\u2019s financial equations, or if budgets need to be cut-shot, it can lead to difficult decisions about letting people go. This not only impacts the people who are losing their jobs, but in the long run jolts the morale of the entire team.<\/p>\n

Comparatively, it\u2019s easier to scale an engagement up or down with an agency from time to time. Say if you have a big launch, you can scale up the agency work to support it. And later reduce your agency investment and spend that money where needed.<\/p>\n

Even if the agency\u2019s price-per hour cost can be more expensive than hiring internally, you benefit from the flexibility in terms of the length and depth of your investment.<\/p>\n

You get the benefit of speed <\/strong><\/p>\n

In comparison to an in-house team where there are often other priorities to attend, agencies can complete projects faster. Because an agency has the benefit of separating itself from the company\u2019s day-to-day chores, it can often bring focus and throw additional resources at a project to complete it quickly.<\/p>\n

In a nutshell, whether your company does its branding work in-house or hires an external agency is one of the most important strategic decisions a marketing leader makes. At times, it\u2019s also a good idea for many companies to not default to one extreme or another. If need be, you can choose a blended approach that gives you some of the benefits of working with an agency as well as having a full-time creative team.<\/p>\n","protected":false},"excerpt":{"rendered":"

  At a party last week, I met a gentleman handling one of the leading real estate businesses in the city. According to him, the company\u2019s in-house team was enough to manage everything, right from campaign strategies to brand positioning and PR. Nevertheless, advertising career has taught me otherwise-the benefits of hiring an agency greatly … Continue reading “Why I Convinced this Gentleman for a Creative Agency against In-house Branding”<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-life"],"yoast_head":"\nWhy I Convinced this Gentleman for a Creative Agency against In-house Branding - Marshmallow Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why I Convinced this Gentleman for a Creative Agency against In-house Branding - Marshmallow Blog\" \/>\n<meta property=\"og:description\" content=\"  At a party last week, I met a gentleman handling one of the leading real estate businesses in the city. According to him, the company\u2019s in-house team was enough to manage everything, right from campaign strategies to brand positioning and PR. Nevertheless, advertising career has taught me otherwise-the benefits of hiring an agency greatly … Continue reading "Why I Convinced this Gentleman for a Creative Agency against In-house Branding"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Marshmallow Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-19T11:52:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-18T06:23:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/12\/Marshmallow-Blog-1024x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tasneem Jariwala\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tasneem Jariwala\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/\"},\"author\":{\"name\":\"Tasneem Jariwala\",\"@id\":\"http:\/\/www.marshmallow.in\/blog\/#\/schema\/person\/25565904d41c2f228b19d9a94baf3da3\"},\"headline\":\"Why I Convinced this Gentleman for a Creative Agency against In-house Branding\",\"datePublished\":\"2018-12-19T11:52:20+00:00\",\"dateModified\":\"2020-08-18T06:23:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/\"},\"wordCount\":803,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/www.marshmallow.in\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/12\/Marshmallow-Blog.jpg\",\"articleSection\":[\"Agency Life\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/\",\"url\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/\",\"name\":\"Why I Convinced this Gentleman for a Creative Agency against In-house Branding - Marshmallow Blog\",\"isPartOf\":{\"@id\":\"http:\/\/www.marshmallow.in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/12\/Marshmallow-Blog.jpg\",\"datePublished\":\"2018-12-19T11:52:20+00:00\",\"dateModified\":\"2020-08-18T06:23:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#primaryimage\",\"url\":\"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/12\/Marshmallow-Blog.jpg\",\"contentUrl\":\"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/12\/Marshmallow-Blog.jpg\",\"width\":2171,\"height\":2171},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.marshmallow.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why I Convinced this Gentleman for a Creative Agency against In-house Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.marshmallow.in\/blog\/#website\",\"url\":\"http:\/\/www.marshmallow.in\/blog\/\",\"name\":\"Marshmallow Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/www.marshmallow.in\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.marshmallow.in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/www.marshmallow.in\/blog\/#organization\",\"name\":\"Marshmallow\",\"url\":\"http:\/\/www.marshmallow.in\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.marshmallow.in\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/02\/marshmallow-blog-logo.png\",\"contentUrl\":\"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/02\/marshmallow-blog-logo.png\",\"width\":248,\"height\":250,\"caption\":\"Marshmallow\"},\"image\":{\"@id\":\"http:\/\/www.marshmallow.in\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.marshmallow.in\/blog\/#\/schema\/person\/25565904d41c2f228b19d9a94baf3da3\",\"name\":\"Tasneem Jariwala\",\"description\":\"A writer at the core of her heart, Tasneem feels that life is too small to ruin it yet big enough to enjoy some of its greatest moments. When not running her horses for some great copy, she is either wallowing with her son in the park or cooking yummy dum biryani.\",\"url\":\"https:\/\/www.marshmallow.in\/blog\/author\/tasneem-baldiwala\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why I Convinced this Gentleman for a Creative Agency against In-house Branding - Marshmallow Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/","og_locale":"en_US","og_type":"article","og_title":"Why I Convinced this Gentleman for a Creative Agency against In-house Branding - Marshmallow Blog","og_description":"  At a party last week, I met a gentleman handling one of the leading real estate businesses in the city. According to him, the company\u2019s in-house team was enough to manage everything, right from campaign strategies to brand positioning and PR. Nevertheless, advertising career has taught me otherwise-the benefits of hiring an agency greatly … Continue reading \"Why I Convinced this Gentleman for a Creative Agency against In-house Branding\"","og_url":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/","og_site_name":"Marshmallow Blog","article_published_time":"2018-12-19T11:52:20+00:00","article_modified_time":"2020-08-18T06:23:19+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/12\/Marshmallow-Blog-1024x1024.jpg","type":"image\/jpeg"}],"author":"Tasneem Jariwala","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tasneem Jariwala","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#article","isPartOf":{"@id":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/"},"author":{"name":"Tasneem Jariwala","@id":"http:\/\/www.marshmallow.in\/blog\/#\/schema\/person\/25565904d41c2f228b19d9a94baf3da3"},"headline":"Why I Convinced this Gentleman for a Creative Agency against In-house Branding","datePublished":"2018-12-19T11:52:20+00:00","dateModified":"2020-08-18T06:23:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/"},"wordCount":803,"commentCount":0,"publisher":{"@id":"http:\/\/www.marshmallow.in\/blog\/#organization"},"image":{"@id":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/12\/Marshmallow-Blog.jpg","articleSection":["Agency Life"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/","url":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/","name":"Why I Convinced this Gentleman for a Creative Agency against In-house Branding - Marshmallow Blog","isPartOf":{"@id":"http:\/\/www.marshmallow.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#primaryimage"},"image":{"@id":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/12\/Marshmallow-Blog.jpg","datePublished":"2018-12-19T11:52:20+00:00","dateModified":"2020-08-18T06:23:19+00:00","breadcrumb":{"@id":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#primaryimage","url":"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/12\/Marshmallow-Blog.jpg","contentUrl":"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/12\/Marshmallow-Blog.jpg","width":2171,"height":2171},{"@type":"BreadcrumbList","@id":"https:\/\/www.marshmallow.in\/blog\/why-i-convinced-this-gentleman-for-a-creative-agency-against-in-house-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.marshmallow.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Why I Convinced this Gentleman for a Creative Agency against In-house Branding"}]},{"@type":"WebSite","@id":"http:\/\/www.marshmallow.in\/blog\/#website","url":"http:\/\/www.marshmallow.in\/blog\/","name":"Marshmallow Blog","description":"","publisher":{"@id":"http:\/\/www.marshmallow.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.marshmallow.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/www.marshmallow.in\/blog\/#organization","name":"Marshmallow","url":"http:\/\/www.marshmallow.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.marshmallow.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/02\/marshmallow-blog-logo.png","contentUrl":"https:\/\/www.marshmallow.in\/blog\/wp-content\/uploads\/2018\/02\/marshmallow-blog-logo.png","width":248,"height":250,"caption":"Marshmallow"},"image":{"@id":"http:\/\/www.marshmallow.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/www.marshmallow.in\/blog\/#\/schema\/person\/25565904d41c2f228b19d9a94baf3da3","name":"Tasneem Jariwala","description":"A writer at the core of her heart, Tasneem feels that life is too small to ruin it yet big enough to enjoy some of its greatest moments. When not running her horses for some great copy, she is either wallowing with her son in the park or cooking yummy dum biryani.","url":"https:\/\/www.marshmallow.in\/blog\/author\/tasneem-baldiwala\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/posts\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/comments?post=289"}],"version-history":[{"count":4,"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/posts\/289\/revisions"}],"predecessor-version":[{"id":294,"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/posts\/289\/revisions\/294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/media\/290"}],"wp:attachment":[{"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/media?parent=289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/categories?post=289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marshmallow.in\/blog\/wp-json\/wp\/v2\/tags?post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}