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Author: Santosh Zokarkar

He has the power to disarm anyone with his wit, sarcasm and sense of humour. When he’s not busy writing, he can be found narrating advertising stories (mostly stolen) of the past to an awe-struck audience or indulging them in a shayari. He is an art director’s best friend and an ignorant client servicing guy’s worst nightmare.

The Arun Kolatkar I knew…

Life and Times

Not getting the results, why blame the agency?!

Agency Life

Creative Brief – it starts and ends with it!

Advertising and Communication

Pretty24 – A Changed Tone!

Advertising and Communication

Jack of all trades is a master of advertising

Advertising and Communication

Face to face in a fair game!

Advertising and Communication
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