Author: Nihit Aurora

An extremely soft spoken person (a never-before-seen in the copy team), Nihit is a writer at heart. Although a Physics post-graduate, Nihit pursued the career in writing after his dad said, ‘ja beta jee le apni zindagi’.

Why Branding Forms an Essential Tool for Small & Medium Enterprises

Branding

Avoiding Brand Stagnation – Creating a Revitalization Strategy

Branding

Enriching Brands through Delivering Better Emotional Experience

Branding

Branding Your Start-Up: Are You On The Right Track?

Branding

Jaane Kahaan Gaye Woh Din

Advertising and Communication

Humour In Branding – Why Does It Sometimes Fail

Advertising and Communication