He has more than 25 years of experience in the field of advertising and art direction; has worked with various regional, national and international brands for their brand identity development and has also been the creative head at various leading advertising agencies of Ahmedabad

He has worked with reputed clients including Cama Motors, Tata Motors, Adani Group, Wagh Bakri Tea, Royal Orchid Hotel, Gandhi Corporation, GIFT City, SBI, BSNL, Bakeri Group, JK Lakshmi Cement to name a few

To his credit, his talent has been recognised and has been awarded the Concerned Communicator Award by the Patrika Group in 2013 and the Bhaskar Advertising Excellence Award for the best innovation in outdoor in 2010

A few things that keep him curious are scientific discoveries, technology, politics, astronomy, cultures and histories, Vedic doctrines, stories, fine arts, films and TV shows and kid games. He also loves to steal some time for writing and sketching